Smart, a maker of small cars for real estate agents and a part of Daimler AG, has a humungeously failworthy ad campaign in Belgium today. In today’s Metro newspaper Smart has devoted two entire adjacent columns in the paper to their “join a clan campaign.” You can choose to join a clan member of the whites or you can choose to become a clan member for the blacks. The copy reads, “white or black its probably the only question you still have.” Smart have made a great website too called Smart Black or White where you can choose which clan you would like to belong too. A choice results in a “welcome to the White Side of Smart page.” Seriously? Did anyone bring their brain to work over at Daimler today? The Smart tagline “open your mind” might be directed at me today but probably should be a nice pointer for their marketing people too.